With the Yellow Pages business continuing to evolve, it’s appropriate that the theme for BIA/Kelsey’s Directional Media Strategies (DMS) 2010 Conference is “Yellow Pages and Beyond”. This is the group’s 31st conference dedicated to the future of the Yellow Pages industry and attendees will convene in Dallas, TX in September. Presentations and discussions will review industry challenges and opportunities and will, no doubt, prove helpful with analyzing what this traditional media business will look like if we advance the clock by five years. For a complete agenda, click here.
We invite you to check back with us as we’ll bring you updates once the conference is underway.