Digital Marketing Specialist

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The Digital Marketing Specialist supports integrated SEO and digital marketing execution for client programs. They must have an ability to keep up with the latest search engine optimization techniques and trends, as they will be a trusted resource for our client service teams. This role needs to embrace client goals and digital marketing strategy with the ability to execute upon impactful tactics that drive success. The Specialist will effectively utilize our set of tools and communicate real-time task completion progress to their team members. Maintaining a high level of professionalism and having the ability to multi-task in a fast-paced environment are both attributes for success and growth in this role.

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  • Work towards solid understanding and tactical delivery of Search Engine Optimization, Local Listings and Link Building, Website Content Publishing, and User Experience – activities include, but are not limited to:
    • Keyword research and page mapping
    • Content research & planning
    • Content optimization (title tags, meta descriptions, page headings)
    • Weekly review of keyword ranking data trends and opportunities
    • Technical search engine monitoring and optimization, including structured data applications
    • SEO task fulfillment using deliverable templates
    • SEO insights for monthly client reporting dashboard
    • Link building research, outreach and success reporting
    • Local listing management and optimization
    • Reputation platform setup and monitoring
    • Social media asset optimization
    • Website management and content publishing support
    • Email marketing production support
    • Proactively delivering upon unrecognized needs for both team and clients

Example Role Growth Path

Specialist > Senior Specialist > Strategist > Senior Strategist > Manager > Senior Manager > Director
Role changes/advancements are subject to change based on experience, performance and business need

Key Performance Indicators & Measures of Success:

  • Utilization on client programs (90% minimum)
  • Consistent delivery of high quality work that impacts client results
  • Meeting deadlines assigned by account leadership
  • Contributions to team knowledgebase and process improvements

Role Requirements:

  • 1-2 years of experience in digital marketing
  • Bachelor’s degree preferred – focus in marketing, advertising, communications, business, journalism
  • Assertiveness, bias for action and commitment to execution
  • Leadership qualities demonstrated by excellent communication, presentation skills and enthusiasm to overcome difficult initiatives
  • Strong attention to detail and proven accountability in education and professional career

Linkmedia 360 Benefits:

  • Optional work from home (1 day per week)
  • Flex-time (1 hour both ends of the day) (office hours from 8am-5pm)
    • Try to keep it an hour either way. Come in an hour earlier leave an hour early. Ultimately, it comes down to getting your job done
  • 9-10 paid holidays each year
  • Employees with under 3 years of service on the team have the opportunity to use 17 days PTO  • Employees with 3 years of service on the team have the opportunity to use 19 days PTO (in the calendar year after your third anniversary) • Employees with 5 years of service on the team have the opportunity to use 21 days PTO (in the calendar year after your fifth anniversary) • Employees with 10 years of service on the team have the opportunity to use 25 days PTO and (in the calendar year after your tenth anniversary)
  • LM360 offers 4 weeks paid maternity/paternity leave
  • LM360 covers 75% health, vision and dental plans
  • LM360 covers 100% short term and long-term disability plan
  • LM360 covers 100% of employer-sponsored Life Insurance ($50K Life & $50K AD&D)
  • LM360 offers employees the opportunity to enroll in supplement insurance plans (Voluntary Life, Hospital, Accident, Cancer)
  • LM360 offers a Flexible Spending Account
  • LM360 will match up to ~3% 401k match
  • LM360 offers 3 days paid Pet-ternity leave
  • Full service cafeteria in building (8am-2pm)
  • Workout facility in adjacent building
    • Includes showers and sauna

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