Paid Media Specialist

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The Paid Media Specialist is responsible for executing upon our digital paid media strategy for client partners to help achieve their business objectives. The Specialist must have an ability to keep up with the latest paid search and advertising techniques, as they will be a trusted resource for our client service and delivery team. This role requires focus to execute upon high-performance digital marketing tactics using paid search, social and programmatic advertising platforms. The Specialist will effectively utilize our set of tools and communicate frequent campaign progress to their team members. Maintaining a high level of professionalism and having the ability to multi-task in a fast-paced environment are both attributes for success in this role.

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  • Daily/Weekly Account/Campaign Management
    • Paid keyword research & builds – manage and maintain updates for large keyword lists
    • Ad copy development, testing, and analysis
    • Audience targeting
    • Bid management
    • Search query report maintenance and analysis
    • Budget/spend pacing
  • Account and Campaign Creation
    • Support the creation of new paid search campaigns, ad groups, and accounts
    • Aid in the roll out of new paid search marketing initiatives
    • Campaign builds, restructuring, and expansion
  • Analysis & Optimization
    • Dayparting, dimensions, and location targeting analysis/optimization
    • Keep pace with search engine and PPC industry trends and developments
    • Landing page review and ongoing conversion optimization with our UX/design team
    • Support new business efforts as requested by assisting with audits, proposals, research, and data collection
  • Example Role Growth Path
    • Specialist > Senior Specialist > Strategist > Senior Strategist > Manager

Key Performance Indicators & Measures of Success:

  • Managed client ad spend and client chargeability
  • Consistent delivery of high quality work that impacts client results, relationships and retention
  • Meeting deadlines assigned by Strategists and Account Leads
  • Contributions to team knowledgebase, case studies and paid media process improvements

Role Qualifications:

  • Bachelor’s degree in advertising, marketing, communications, public relations or a related field
  • Agency experience a plus – experience in SEM/PPC
  • Microsoft Office / Excel
  • Strong Google Ads editor skills
  • Experience working within Google Ad/Bing (certifications a plus)
  • Google Analytics proficiency
  • Demonstrates excellent written and verbal communication skills
  • Strong analytical skills
  • Detail oriented
  • Good marketing instincts
  • Excellent organization, time management, and project management skills
  • Self-starter mentality

Linkmedia 360 Benefits:

  • Optional work from home (1 day per week)
  • Flex-time (1 hour both ends of the day) (office hours from 8am-5pm)
    • Try to keep it an hour either way. Come in an hour earlier leave an hour early. Ultimately, it comes down to getting your job done
  • 9-10 paid holidays each year
  • Employees with under 3 years of service on the team have the opportunity to use 17 days PTO  • Employees with 3 years of service on the team have the opportunity to use 19 days PTO (in the calendar year after your third anniversary) • Employees with 5 years of service on the team have the opportunity to use 21 days PTO (in the calendar year after your fifth anniversary) • Employees with 10 years of service on the team have the opportunity to use 25 days PTO and (in the calendar year after your tenth anniversary)
  • LM360 offers 4 weeks paid maternity/paternity leave
  • LM360 covers 75% health, vision and dental plans
  • LM360 covers 100% short term and long-term disability plan
  • LM360 covers 100% of employer-sponsored Life Insurance ($50K Life & $50K AD&D)
  • LM360 offers employees the opportunity to enroll in supplement insurance plans (Voluntary Life, Hospital, Accident, Cancer)
  • LM360 offers a Flexible Spending Account
  • LM360 will match up to ~3% 401k match
  • LM360 offers 3 days paid Pet-ternity leave
  • Full service cafeteria in building (8am-2pm)
  • Workout facility in adjacent building
    • Includes showers and sauna

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