Senior Digital Marketing Strategist

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The Senior Digital Marketing Strategist is responsible for the overall digital strategy and success of their assigned Linkmedia 360 clients along with the performance of the Specialist support team that delivers solutions to drive results. The Senior Strategist is to be a trusted advisor to both client partners and internal team members and works to develop turnkey solutions to solve their business challenges and help them better understand the strategy, activities and the results that Linkmedia drives. The Senior Strategist must clearly communicate program progress to the internal team (Account Managers) and clients along with keeping tabs on changes in the digital marketing landscape as they relate to improving visibility and conversions.

The Senior Strategist contributes to overall team development including but not limited to; strategic and tactical training (group and individual), thought leadership, and vertical efficiencies. The Senior Strategist should have a high focus on teamwork, innovative strategy, and high-quality delivery of results.

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  • Client Strategic Delivery
    • Support new client setup, analysis and actionable recommendations
    • Determine strategy and tactical activities for client quarterly roadmaps, monthly performance results, and QBRs as necessary (in a simplified and easy to understand approach)
    • Proactively prevent, address and resolve client concerns, and escalate as necessary
    • Perform quality assurance checks on all work output looking for:
      • Efficiency
      • Accuracy
      • Consistency
      • Effectiveness
  • Team Development
    • Review weekly timecard reports to ensure accuracy and personal bandwidth
    • Coordinate team training to support proper execution of daily tasks to drive client program results
    • Continually evaluate our digital marketing toolset and processes to determine new tooling candidates and processes that need enhancement
    • Develop new and enhance existing processes to support scalability of rapid team member growth to service our growing client set
  • Digital Marketing Expertise
    • Strategic approach and tactical delivery experience
    • Strong project management skills
    • Build deep subject matter expertise in all areas of SEO, Local, Content, Conversions and Analytics
    • Knowledgeable in website re-designs, user experience, content marketing, email marketing and automation, reputation management, and social media
    • Efficient with using a cloud-based software, tools and workflow
  • Vertical Growth
    • Support the development of solutions within focus verticals (senior living, self-storage, addiction & rehab)
    • Develop and distribute industry POVs as necessary
    • Support agency leadership in development and execution of vertical-focused marketing plan (includes thought leadership, and conference/tradeshow marketing)
    • Provide new business support as requested
  • Client Onboarding and Ongoing Management
    • Help the team deliver digital marketing strategy and best practices for multiple client accounts
    • Contribute to monthly internal strategy meetings with teams for each campaign
    • Oversee Specialists with a strong focus on driving client results
    • Contribute to creation of the 3-month strategic roadmap for each client (working closely with the account manager on status updates)
  • Strategic Analysis
    • Perform ongoing and proactive analysis to help guide the strategy for each client based on ongoing audits
      • Site analysis
      • Competitive analysis
      • SERP analysis
      • UX/Conversion analysis
      • Link building audits
      • Webmaster tools analysis
      • Campaign performance analysis (activities and results)
    • Continually pushing Specialists to dive deeper into our reporting and draw meaningful insights
    • Ensure proper Goal and event tracking are in place for all managed clients
    • Identify custom tasks to be fulfilled for each client campaign
    • Guide strategy approach and activities for each assigned client
    • Finalize deliverable creation as needed prior to team and client review (high level of accuracy and completeness)

Strategic Growth and Leadership Opportunities:

  • Team Development
    • Mentor and train junior team members (Specialists, Associates and Interns) to develop more skills as a digital marketer and drive towards executing results for clients
    • Provide timely 360 review feedback for team members as requested
  • Integrated Search Marketing
    • Become an expert in technical optimization, SEO, Content Marketing and Local Search Listing Management to round out strategic skillset
    • Define branded and non-branded Google presence (3-pack, organic, knowledge panel, etc.)
      • Take the lead on supporting actionable and integrated keyword strategy for joint SEO/PPC campaigns
    • Develop meaningful insights and storytelling methods that connect the touchpoints for integrated digital marketing – all designed to drive enhanced visibility, quality traffic and downstream leads.
  • Integrated Analytics
    • Develop innovative and efficient internal SEO/Local/Content KPI reporting processes to prompt action in driving results
    • Google Search Console and Google Analytics expert level support
  • UX/CRO and Website Design/Development
    • Utilize strong digital marketing background to continually improve client websites to increase conversions for the traffic we drive through SEO, PPC, etc.
    • Work with our designers and developers to execute upon your strategy (i.e. tech SEO, template enhancements, A/B Testing)

Example Role Growth Path

Senior Strategist > Manager > Senior Manager > Director > Senior Director > VP

Key Performance Indicators & Measures of Success:

  • Meeting assigned client deliverable deadlines
  • Deliverable quality and team/client feedback
  • Client program result improvements (YoY – ROI/conversions, traffic/rankings)
    • Client case study creation
  • Development of internal and external processes/deliverables for all scalable digital marketing tactics and strategies. Includes team trainings and POV documents

Role Requirements:

  • 3+ years of experience in digital marketing, 2+ years working directly with SEO
  • Prior agency experience preferred
  • Bachelor’s degree preferred
  • Assertiveness, bias for action and commitment to execution
  • Outstanding leadership qualities demonstrated by excellent communication, presentation skills and enthusiasm to overcome difficult initiatives
  • Strong attention to detail and proven accountability in professional career

Linkmedia 360 Benefits:

  • Optional work from home (1 day per week)
  • Flex-time (1 hour both ends of the day) (office hours from 8am-5pm)
    • Try to keep it an hour either way. Come in an hour earlier leave an hour early. Ultimately, it comes down to getting your job done
  • 9-10 paid holidays each year
  • Employees with under 3 years of service on the team have the opportunity to use 17 days PTO  • Employees with 3 years of service on the team have the opportunity to use 19 days PTO (in the calendar year after your third anniversary) • Employees with 5 years of service on the team have the opportunity to use 21 days PTO (in the calendar year after your fifth anniversary) • Employees with 10 years of service on the team have the opportunity to use 25 days PTO and (in the calendar year after your tenth anniversary)
  • LM360 offers 4 weeks paid maternity/paternity leave
  • LM360 covers 75% health, vision and dental plans
  • LM360 covers 100% short term and long-term disability plan
  • LM360 covers 100% of employer-sponsored Life Insurance ($50K Life & $50K AD&D)
  • LM360 offers employees the opportunity to enroll in supplement insurance plans (Voluntary Life, Hospital, Accident, Cancer)
  • LM360 offers a Flexible Spending Account
  • LM360 will match up to ~3% 401k match
  • LM360 offers 3 days paid Pet-ternity leave
  • Full service cafeteria in building (8am-2pm)
  • Workout facility in adjacent building
    • Includes showers and sauna

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