Senior Living Success | Client Case Studies

We Deliver Results

Can Linkmedia 360 help your community accomplish its goals? Yes, we believe we can.

Our Senior Living industry focus and deep domain expertise in digital marketing makes us a unique partner that is focused on your results.

And to prove it, below are a series of case studies featuring the results and impact we’ve delivered to our clients in the Senior Living sector.

We’d be happy to share more specific details (names and places) once we engage in a conversation. We’d love the opportunity to help your community.

A Profile of Your Peers Across the US

A Skilled nursing and post acute care provider with 50+ locations in Midwest and East Coast
A 12 location full continuum provider of health services in the Midwest
A Multi Location Lifestyle Community in Texas
A Continuing Care Retirement Community (CCRC) in the Southwest US
A Lifestyle and Full Care Continuum Organization with 30+ Locations
A Senior Living and Skilled Nursing Organization Covering in Four States in the Midwest
A Senior Living community comprised of 8 locations.

Skilled nursing and post acute care provider with 50+ locations in Midwest and East Coast

What were they looking for…?

  • To maximize the investment of a redesigned website.
  • Accuracy, consistency and reach of local listings for 50+ locations.
  • A digital marketing partner to collaborate with a long-standing Communications/PR partner.
  • To accelerate leads and leverage seasonal demand.
  • To establish data integrity and develop a digital marketing reporting plan.

What Linkmedia 360 delivered.

  • Site-wide SEO strategy and tactics.
  • Technical website enhancements.
  • Location Landing Page Optimization program.
  • Conversion Rate Optimization program.
  • Local Listings Management program.
  • Pay Per Click management and bidding.
  • Call Tracking, Analytics and Reporting.

Results and Partnership Impact

  • 60% increase in organic traffic
  • 164% increase in organic leads
  • 79% increase in organic call clicks

CLICK HERE to get more scoop on the program!

A 12 location full continuum provider of health services in the Midwest

What were they looking for…?

  • Full-service digital marketing partner to maintain website.
  • Consistent and affordable digital marketing programs across multiple communities.
  • Accuracy, consistency and reach of local listings for each community.
  • Transparent insights and action plans for reporting on digital marketing programs.

What Linkmedia 360 delivered:

  • Sitewide SEO strategy and execution program.
  • Technical website enhancements.
  • Local landing page optimization.
  • Local Listings Management and YEXT services.
  • PPC (pay per click) bid management.
  • Call tracking, analytics and reporting program.

Results and Impact

  • 24% increase in PPC click-through-rate.
  • 12.5% decrease in average PPC cost per click.
  • 17% improvement in organic bounce rate.

CLICK HERE for a consultation!

A Multi Location Lifestyle Community in Texas

What were they looking for?

  • Consistent and affordable digital marketing programs for separate communities.
  • Accuracy, consistency and reach of local listings for each community.
  • To accelerate leads through the website.
  • Transparent insights and action plans for reporting on digital marketing programs.

What Linkmedia 360 delivered:

  • Site-wide SEO strategy and tactical program.
  • Consistent content creation.
  • Location page design, development and optimization.
  • Local Listings Management program.
  • Analytics and Reporting to drive insights and action.

Results and Impact

  • 227% Increase in Organic Traffic
  • 800% Increase in Page One Rankings

CLICK HERE to hear the back story!

Continuing Care Retirement Community (CCRC) in the Southwest US

What were they looking for…?

  • Consistent and affordable digital marketing programs that perform.
  • Accuracy, consistency and reach of local listings.
  • Integrate with other agency partners and consultants.
  • Accelerate leads through website.
  • Transparent insights and action plan connecting to digital marketing reporting.

What Linkmedia 360 delivered:

  • Performed a website redesign.
  • Developed a site wide publishing and SEO strategy.
  • Local Listings Management program.
  • Developed and Implemented a Marketing Automation program
  • Implemented Interactive Floor Plans program.
  • Built and integrated Call Tracking, analytics and reporting program.

Results and Impact

  • 25% increase in organic traffic.
  • 34% improvement in organic bounce rate.
  • 320% increase in Page 1 rankings.

CLICK HERE to start building your program.

A Lifestyle and Full Care Continuum Organization with 30+ Locations

What were they looking for…?

  • Full-service digital marketing partner focused on lead generation.
  • A digital agency to work as an extension of a strong internal marketing team and set of external partners.
  • Knows how to shift budget from traditional spend to measurable digital advertising programs.
  • How to integrate tracking and analytics with media partners (TV and print.)
  • Efficient routing and nurturing of inquiries from website.
  • Knows how to attribute leads to marketing spend.

What Linkmedia 360 delivered:

  • Website redesign project.
  • Site-wide publishing and SEO strategy and execution.
  • Conversion Rate Optimization program to maximize lead generation.
  • Blogging, social media and Content Marketing program.
  • Pay Per Click (PPC) strategy and bid management.
  • Marketing Automation strategy and execution.
  • Local Listings Management program.
  • Monitoring online reviews.
  • Built and integrated a Call Tracking, analytics and reporting program.

Results and Impact

  • 20% increase in Organic traffic
  • 40% increase in organic leads
  • 62% increase in Pay Per Click (PPC) Click-Through-Rate (CTR)
  • 35% decrease in PPC Cost-Per-Lead

CLICK HERE to speak to a consultant!

Senior Living and Skilled Nursing Organization Covering in Four States in the Midwest

What they were looking for…?

  • A strategic performance-focused digital marketing partner.
  • An easy to manage and update website representing all communities and divisions across the organization.
  • A partner to consolidate separate community websites as part of a rebranding effort.
  • To accurately represent all communities in a Local Listings Management program.
  • Transparent insights and action plans connected to the digital marketing program.

What Linkmedia 360 delivered:

  • A website redesign strategy and plan that consolidated all community websites into a single destination.
  • Consistent content creation across service lines.
  • Lead capture form design.
  • Posting and management of the photo gallery, career page, and events page.
  • Launch a Local Listing Management program.
  • Pay Per Click (PPC) strategy and bid management.
  • Built and integrated Call Tracking, analytics and reporting program.

Results and Impact:

  • 24% improvement in organic bounce rate.
  • 76% increase in organic leads.
  • 88% of entrance traffic arriving at the location landing page.
  • 94% average local listing accuracy across 8 communities.

CLICK HERE to learn about Lead Management?

Senior Living community comprised of 8 locations.

What were they looking for…?

  • Consistent and affordable digital performance marketing programs for their separate communities.
  • Accuracy, consistency and reach of local listing for each community.
  • To accelerate leads and leverage seasonal demand.
  • Transparent insights and action plans connected to digital marketing reporting.

What Linkmedia 360 delivered:

  • Site-wide SEO strategy and implementation.
  • Technical website enhancements.
  • Location landing page optimization.
  • Conversion Rate Optimisation program.
  • Local Listings Management program.
  • Pay Per Click (PPC) strategy and bid management.
  • Built and integrated a Call Tracking, analytics and reporting program.

Results and Impact:

  • 80% average local listing accuracy across eight communities.

CLICK HERE to discover the details on all of our programs.

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