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Why HTTPs over HTTP? Two Big Benefits for Senior Living Communities

It’s that wonderful time of year where your team lives out of its suitcase. Conference continuum, if you will. Between the state-level and national conferences happening in October,...


Hyper Local Keyword Research

What Hyper-Local Keyword Rearch Means, Why It’s Essential for Self-Storage Brands and How to Get Started Unless you’ve recently traveled to another part of the country (or world...


Digitally Integrated Thinking: A 2016 Recap

Earlier this year, we developed an internal initiative to start doing more of what we advise our client-partners to do in terms of marketing, brand management and enhancing...


The Anatomy of a SERP

How Brands Get Listed in Search Engines, and How to Out-Rank Your Competitors Type a question into a Google, Bing or Yahoo search bar, hit enter and get...


Senior Living Marketers: Use Call Tracking!

Why Every Senior Living Marketing Program Should Include Call Tracking It’s happened to many digital marketers: perhaps you’ve seen an increase in website visits, an improvement in bounce...


Your Website and the Importance of User Experience

Because it’s often the first interaction a customer has with your brand, your website is your first service representative, so the user experience needs to be flawless. What...


Digital Marketing Lessons

3 digital marketing lessons I learned in 3 months at Linkmedia 360 For context, or in case you really wanted to know, I’ve been a digital marketer for...


Baseball and Digital Marketing

What We Can All Learn from the 2016 Cleveland Indians Cleveland’s loss in last week’s 2016 MLB World Series was most likely a time of great reflection for...

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