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Cleveland Knows Content: 3 Key Sessions from Content Marketing World 2019

Consumers are in control and have lost trust in marketers and the brands they represent. People have become suspicious of marketing messages unless they are highly relevant and...


Key Takeaways, Trends and Tactics from MozCon 2019

MozCon has come and gone. Aside from soaking in the Seattle scenery, drinking copious cups of coffee and basking in the glory of majestic boats, we gained valuable...


Experience vs. Performance – Which Should Your Website Prioritize?

When redesigning your website, one thing is for certain: there are a myriad of platforms to choose from. Wordpress. Wix. Squarespace. Weebly…they make it sound so easy. Instead...


What Are Google Posts and 4 Tips to Utilize Them

A claimed, verified and optimized Google My Business (GMB) profile is a prominent ranking factor in local seo and substantially improves visibility potential. But, is your company utilizing...


What is Data Science? A Definition, Methodology and Framework

“It’s too futuristic and not applicable to my business’s needs” – is a statement commonly heard when discussing data science, automation, AI and/or machine learning. But is that...


Bye Bye Bing Ads, Hello Microsoft Advertising: PPC Advertising Update

On April 29th, after almost seven years of being referred to as Bing Ads, Microsoft announced in its blog that it was rebranding its suite of advertising products...


Six Tips to Improve Your Company’s Google My Business Description

For many organizations, the secret to appearing in local searches that lead to brand interactions is through a claimed, verified, optimized and professional Google My Business (GMB) profile....


2 Tips to Verify Location Information on Google for Your Organization

Managing local business listings on Google and all of the other directories and listings services can feel like a full-time job. That’s because it is a full-time job...

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