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What’s the Difference Between Branded vs Non-Branded Keywords?

Starbucks. McDonald’s. Coca-Cola. Nike. You’re probably familiar with these brands. Coffee. Fast food. Pop/Soda (depending on your region). Athletic shoes. It’s likely you’ve used the generic terms in...


Zero Click Search Decreased Traffic and Conversions. What can we do?

If you’ve searched on Google and had your question answered without having to click through to a website, you’re already familiar with zero click search. Google shifted how...


Linkmedia 360 Ranks in the 2018 Inc. 5000 Fastest Growing Companies in America!

There’s fast growth, then there’s Inc. 5000 fast growth – Inc. stated before introducing its annual report of the 5,000 fastest growing privately held companies in America. The...


3 Important Considerations to Make Before Using Chatbots for Marketing

Between digital assistants, smart speakers, phones and chatbots – the rise of AI and machine learning hasn’t reached ‘Star Wars’ or ‘Transformers’ levels of adoption and sophistication yet...


The Battle for Net Neutrality Enters the U.S. House of Representatives

Net neutrality ended on June 11. Though that’s the case, the fight for restoring net neutrality continues in Congress, with the Senate recently voting to restore it in...


GDPR Regulations go into Effect May 25th: How will it Impact my Business and Google Analytics Data?

GDPR regulations go into effect in Europe on May 25th. Is your organization ready? A couple days ago, anyone who owns or admins a Google Analytics account received...


Use Analytics to Paint a Picture of Your Senior Living Community for Residents

Stop me if you’ve heard this phrase: “Once you’ve set foot on our community’s grounds, you’ll see the difference. Our staff and care set us apart. Welcome home.”...


Your Guide to Winning Senior Living Marketing in 2018 has Arrived!

The results are in. After surveying over 200 senior living sales and marketing leaders, we learned the most common challenges facing teams responsible for resident acquisition and occupancy...

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