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Experience vs. Performance – Which Should Your Website Prioritize?

When redesigning your website, one thing is for certain: there are a myriad of platforms to choose from. Wordpress. Wix. Squarespace. Weebly…they make it sound so easy. Instead...


What Are Google Posts and 4 Tips to Utilize Them

A claimed, verified and optimized Google My Business (GMB) profile is a prominent ranking factor in local seo and substantially improves visibility potential. But, is your company utilizing...


What is Data Science? A Definition, Methodology and Framework

“It’s too futuristic and not applicable to my business’s needs” – is a statement commonly heard when discussing data science, automation, AI and/or machine learning. But is that...


Bye Bye Bing Ads, Hello Microsoft Advertising: PPC Advertising Update

On April 29th, after almost seven years of being referred to as Bing Ads, Microsoft announced in its blog that it was rebranding its suite of advertising products...


Six Tips to Improve Your Company’s Google My Business Description

For many organizations, the secret to appearing in local searches that lead to brand interactions is through a claimed, verified, optimized and professional Google My Business (GMB) profile....


2 Tips to Verify Location Information on Google for Your Organization

Managing local business listings on Google and all of the other directories and listings services can feel like a full-time job. That’s because it is a full-time job...


Why Google’s E-A-T Acronym is Important to SEO Strategy and 17 E-A-T Considerations

While E-A-T sounds innocuous, it carries immense weight for organizations that want websites to rank favorably on Google’s search engine results page (SERP). E-A-T isn’t officially recognized as...


What’s the Difference Between Branded vs Non-Branded Keywords?

Starbucks. McDonald’s. Coca-Cola. Nike. You’re probably familiar with these brands. Coffee. Fast food. Pop/Soda (depending on your region). Athletic shoes. It’s likely you’ve used the generic terms in...

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