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3 Important Considerations To Make Before Using Chatbots For Marketing

Between digital assistants, smart speakers, phones and chatbots – the rise of AI and machine learning hasn’t reached ‘Star Wars’ or ‘Transformers’ levels of adoption and sophistication yet...


The Battle For Net Neutrality Enters The U.S. House Of Representatives

Net neutrality ended on June 11. Though that’s the case, the fight for restoring net neutrality continues in Congress, with the Senate recently voting to restore it in...


GDPR Regulations Go into Effect May 25th: How will it impact my Business and Google Analytics Data?

GDPR regulations go into effect in Europe on May 25th. Is your organization ready? A couple days ago, anyone who owns or admins a Google Analytics account received...


Use Analytics to Paint a Picture of Your Senior Living Community for Residents

Stop me if you’ve heard this phrase: “Once you’ve set foot on our community’s grounds, you’ll see the difference. Our staff and care set us apart. Welcome home.”...


Your Guide to Winning Senior Living Marketing in 2018 has Arrived!

The results are in. After surveying over 200 senior living sales and marketing leaders, we learned the most common challenges facing teams responsible for resident acquisition and occupancy...


Prospect with Precision in Senior Living – Innovation through Marketing Automation

Do you feel like your have too much data, but not enough time to analyze it? You aren’t alone. Marketing automation could provide some relief. We address that...


Content is Still King in Senior Living 2018

Content is still king in 2018 – continuing to be a trusted way for senior living communities to engage with potential residents and adult-child influencers (ACI’s), while telling...


AdWords for Addiction Centers (part 3 of 7) Programmatic Advertising Edition

We began this guide by posing a simple question in Part 1 and Part 2: Has your addiction/rehab center cracked the code on generating highly qualified leads since...

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