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Six Tips to Improve Your Company’s Google My Business Description

For many organizations, the secret to appearing in local searches that lead to brand interactions is through a claimed, verified, optimized and professional Google My Business (GMB) profile....


2 Tips to Verify Location Information on Google for Your Organization

Managing local business listings on Google and all of the other directories and listings services can feel like a full-time job. That’s because it is a full-time job...


Why Google’s E-A-T Acronym is Important to SEO Strategy and 17 E-A-T Considerations

While E-A-T sounds innocuous, it carries immense weight for organizations that want websites to rank favorably on Google’s search engine results page (SERP). E-A-T isn’t officially recognized as...


What’s the Difference Between Branded vs Non-Branded Keywords?

Starbucks. McDonald’s. Coca-Cola. Nike. You’re probably familiar with these brands. Coffee. Fast food. Pop/Soda (depending on your region). Athletic shoes. It’s likely you’ve used the generic terms in...


Zero Click Search Decreased Traffic and Conversions. What Can We Do?

If you’ve searched on Google and had your question answered without having to click through to a website, you’re already familiar with zero click searches. Google shifted how...


Linkmedia 360 Ranks in the 2018 Inc. 5000 Fastest Growing Companies in America!

There’s fast growth, then there’s Inc. 5000 fast growth – Inc. stated before introducing its annual report of the 5,000 fastest growing privately held companies in America. The...


3 Important Considerations to Make Before Using Chatbots for Marketing

Between digital assistants, smart speakers, phones and chatbots – the rise of AI and machine learning hasn’t reached ‘Star Wars’ or ‘Transformers’ levels of adoption and sophistication yet...


The Battle for Net Neutrality Enters the U.S. House of Representatives

Net neutrality ended on June 11. Though that’s the case, the fight for restoring net neutrality continues in Congress, with the Senate recently voting to restore it in...

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