Integrated Digital Marketing Blog

Senior Living Marketing

Book more tours. Maintain your census. Understand your marketing return on investment. Adopt data science in your marketing operations.

Our digital marketing and analytics blog for senior living communities, CCRCs and long-term care providers offers data-driven insights and actionable solutions to help you reach your goals faster.

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The Definitive Guide to Senior Living Programmatic Display Advertising is Here!

Imagine what a provider could accomplish by capturing the demand of prospective residents the moment a need for senior housing arises, or even before? Programmatic display provides a...


How to Understand AI and Machine Learning in Senior Living Paid Advertising on Google

Does your senior living marketing team need to be involved if your paid advertising campaigns are powered by AI and machine learning? Short answer: Yes. Search engines are...


How to Apply Marie Kondo’s KonMari Method to Senior Living Content Marketing | Part 3 of 3

You’ve likely felt conflicted about purging certain objects while trying to tidy and de-clutter your home for the summer. Whether it’s your grown daughter’s infant clothes or a...


How to Apply Marie Kondo’s KonMari Method to Senior Living Content Marketing | Part 2 of 3

In-between carting kids to tee ball and soccer games during jam-packed weekends, you likely have spring cleaning projects to complete before summer kicks off. Whether these projects include...


What’s Most Important in Data Science for Senior Living: People, Process or Technology?

It’s likely your executive director has articulated the phrase ‘People, Process and Technology’ (PPT). Just perform a quick Google search and you’ll find results preaching that it’s the...


How to Apply Marie Kondo’s KonMari Method to Senior Living Content Marketing | Part 1 of 3

Spring marks the time of year for cleaning and reorganizing. If you’re in the process of decluttering your home, it’s likely Marie Kondo has served as an inspiration...


2 Google Search Console Insights for More Effective Content Marketing in Senior Living

Does your team ever feel like it’s spinning its wheels covering the same content topics? While it’s common practice for senior living marketing teams to log into Google...


Five Essential Google Ad Extensions for Senior Living Marketing Teams

Regardless of the device, when typing a search query on Google, it’s likely that before organic results are served, you’ll first see results for paid ads. Manuel (and...

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