Integrated Digital Marketing Blog

Senior Living Marketing

Book more tours. Maintain your census. Understand your marketing return on investment. Adopt data science in your marketing operations.

Our digital marketing and analytics blog for senior living communities, CCRCs and long-term care providers offers data-driven insights and actionable solutions to help you reach your goals faster.

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HowtoManageDemand2BenefitsofPPCAdvertisingforSeniorLivingin2019

How to Manage Demand: 2 Benefits of PPC Advertising for Senior Living in 2019

Does your community have a waiting list in place? If not, how will it combat shifts in occupancy levels? Aside from waiting for the phone to ring or...

5TipstoKeepYourSeniorLivingLeadsEngagedAfteraVisitorTour

5 Tips to Keep Your Senior Living Leads Engaged After a Visit or Tour

How do you prevent prospective residents from going dark on you after a tour? Data shows that senior living communities have approximately 30 days after a tour to...

4WaysDataScienceImpactstheSeniorLivingResidentJourney

4 Ways Data Science Impacts the Senior Living Resident Journey

Could you imagine being able to detect and prevent a health scare with a resident before the event occurs? Alternatively, imagine responding to shifts in occupancy with a...

3OccupancyRelatedReasonsforaWebsiteMaintenanceBudgetinSeniorLiving

3 Occupancy-Related Reasons for a Website Maintenance Budget in Senior Living

If there’s a pothole in your community’s parking lot, it’s addressed in a timely fashion. Your maintenance staff always springs into action to fix any problems. What about...

2019SEMTrendsandOutlookforSeniorLivingProvidersZeroClickSearch

2019 SEM Trends and Outlook for Senior Living Providers | Zero Click Search

Your senior living community’s biggest competition for clicks on Google’s search engine results page (SERP) this year could be Google itself. Is your senior living community prepared for...

3BenefitsofCallTrackingforSeniorLivingMarketers

3 Benefits of Call Tracking for Senior Living Marketers

Are the calls your community receives getting answered and converted to move-ins? Or, do prospective residents hear a repetitive loop of music with undefined hold times? It may...

2ReasonswhySEOShouldbeaStapleofYourSeniorLivingMarketingin2019

2 Reasons why SEO Should be a Staple of Your Senior Living Marketing in 2019

Many claims have been made that SEO is dead in 2019. Just check Google, you’ll see. We can confidently state that SEO is not dead in 2019. As...

3TipstoImproveYourSeniorLivingCommunity8217sMarketingPlanforEvents

3 Tips to Improve Your Senior Living Community’s Marketing Plan for Events

Events are fun, but pulling off a successful, well-attended event is anything but easy. Months of meticulous and strategic planning are required. To help your senior living marketing...

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