Integrated Digital Marketing Blog

Senior Living Marketing

Book more tours. Maintain your census. Understand your marketing return on investment.

Our digital marketing blog for senior living communities, CCRCs and long-term care providers offers data-driven insights and actionable solutions to help you reach your goals faster.

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SMASH, don’t Scrabble to Senior Living Marketing Success: SMASH Conference Recap

In Scrabble, to outwit the competition and win, you’ll need the following: Letter tiles with high point values A mastery of the English language, especially obscure words that...


How to Nurture Leads with Email Marketing Automation in Senior Living

What’s in your typical morning or evening routine? We would guess that checking work or personal email is in the mix somewhere. You’re not alone. In fact, 89%...


Why an Optimize Everything Mindset Matters in Senior Living Marketing

The ability to order food online and get it delivered to your doorstep, a remote start to your car, and being able to video chat with family and...


Benefits to Adopting Voice Activated Search in Senior Living

It may be hard to imagine, (and if you’ve read about voice search you’ve seen the statistic) but by 2020, 50% of all searches we perform will be...


3 Tips for Choosing the Right Senior Living CRM Solution

You certainly know that a CRM will help your senior living organization align across stakeholders, improve census, strengthen communications, and marry operations & marketing data to inform go-forward...


Tours. Residents. Earn More of Both! 3 Landing Page Best Practices for SLC’s

Let’s meet at Macy’s in the shoe department at 6 p.m.? These very specific instructions from your friend will mostly likely lead to a fun and stress-free night...


Six Website Considerations Before You Kick Off Your 2019 SLC Redesign Project

There is no place like home. To that end, the main entrance, public spaces and living areas of your senior living community are constantly maintained to keep up...


Avoid 2 Google Analytics Acquisition Report Mistakes in Senior Living

Having inaccurate google analytics acquisition reports data is almost as bad as not having data at all to work from. Today, we’re helping your senior living marketing team...

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