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Sales + Marketing + Senior Living: Maximizing Opportunities Part 2

The market is changing. Where are your sales folks spending their time? Are their responsibilities blended between marketing and business development? Are they truly able to sell effectively...


More than a Walk in the Park: Senior Living Active Aging and Wellness

Age is just a number. Today’s active seniors are cognizant of that adage while they pursue quality of life. Treatment across the healthcare continuum has evolved over the...


Senior Living Series: 5 Senior Living Marketing Ideas Part 2 of 6

Our team surveyed over 200 senior living practitioners varying from the C-Suite to the front desk to gain insights into what’s moving the industry, and where opportunities for...


Senior Living Communities Looking to Innovate? Use Your Data: Part 1

60% of lead generation in senior living comes from online, and it’s GROWING. If this statistic isn’t representative of your community’s lead generation sources, there’s opportunity to grab...


Senior Living Series: 5 Senior Living Marketing Ideas for 2018 Part 1 of 6

2017 was a year that saw many changes in Senior Living. Now that it’s officially in the rearview: What has your community learned? Was your community satisfied with...


You Can’t, and Shouldn’t be All Things to All People: 3 Tips for Senior Living Communities to Differentiate like a Pro

Biggest burger. World’s best cup of coffee. New & Improved! Do these claims mean anything anymore? According to the latest data from the National Investment Center for Seniors...


Avoid Paralysis by Analysis in Senior Living: 4 Fresh Tips

Ever feel overwhelmed by information online? You aren’t the only one. As a team member at a senior living community, you have a lot in common with your...


Senior Living Social Media: Facebook’s Change to News Feed

Facebook doubled-down on its commitment to connecting people when it publicly announced changes to its algorithm on January 11th. The changes will result in a reprioritization of the...

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