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Connecting your Senior Living website to Your CRM with Purpose

Does your senior living community have difficulties keeping up with a seemingly endless amount of leads, and crucial information about prospective move-ins? For communities with legacy systems, there’s...


5 Technical SEO Tactics to Connect with the Digitally Savvy Senior

Are 50% to 60% of your inquiries coming from online channels? A community’s website is typically the first impression a digitally savvy senior or adult-child influencer has when...


A FIFF behind the scenes look at the 2018 Senior Living Marketing Guide

Several months, hundreds of phone calls, over 200 surveys conducted on the phone and online, layering in insights gleaned from guests on Fresh Insights from Fresh Faces have...


Over 200 Senior Living Marketers have spoken: 2 Insights from the Guide

Every senior living organization has unique challenges. No doubt about it. But after surveying over 200 of your senior living marketing peers, sales and marketing leaders, and industry...


Is Your Website at the Center of Your Marketing Strategy?

80% of people have completed research online before providing contact information. Is your senior living community winning that crucial moment? Or is your funnel leaking leads? April LaMon...


Automation Simplifies and Streamlines Sales for Communities

Is your community using ‘bad data’ to inform sales and occupancy? Between 3% and 10% of data that communities purchase is inaccurate. While that’s the industry-accepted percentage, our...


Sales + Marketing + Senior Living: Maximizing Opportunities Part 2

The market is changing. Where are your sales folks spending their time? Are their responsibilities blended between marketing and business development? Are they truly able to sell effectively...


Senior Living Communities Looking to Innovate? Use Your Data: Part 1

60% of lead generation in senior living comes from online, and it’s GROWING. If this statistic isn’t representative of your community’s lead generation sources, there’s opportunity to grab...

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