How to Create an Infographic
Infographics are everywhere. There are infographics describing everything from medicine to science to marketing techniques. Infographics have become a great way to share information and attract potential customers, and they are an effective form of content marketing by helping to enhance a business’s brand awareness by 87%. More than ever, infographics are becoming a crucial part of a company’s Search Engine Optimization (SEO) program.
Each infographic is as different as the person creating and designing the graphic, so the sky is the limit. Free and paid online graphic design sites and programs are available that can walk a person through the steps of creating an infographic. If you don’t feel that you have the time or the creativity to develop it on your own, then it is a good idea to hire a graphics designer or marketing agency that can work with you to create your perfect infographic.
If you are planning on creating your own infographic, there is a step-by-step process that you can follow to get the most out of your time:
1. Decide on the content. The most important component of the infographic is the content. The topic that you want to develop into an infographic should be relevant to your target audience and your customer personas.
2. Research and write. Once you have your topic, then it is time to research and write the content. Once you have written the content for the infographic, double and triple check that it is accurate.
3. Design the graphics. The next step in the development process is to design the graphic portion of the infographic. Create a storyboard for the story that you want to share in the infographic. It should have an introduction of a problem, a description of the problem and how to solve it and then a conclusion and next steps. Choose a color scheme and artwork that is compelling to the reader/viewer and pertinent to the topic.
4. Review and revise. Before the infographic is published, review and edit the content and graphics to check for errors. If an error gets published, it could reflect negatively on your company.
After the infographic is edited and ready to be published, it is time to share it with the world! Post the infographic to all of your social media platforms. Pinterest is a visual social media tool and a perfect platform for sharing infographics. Also, post the infographics to your blog and share links via Facebook and Twitter. Share the infographic with your specific industry leaders, influencers and other groups that could be important to your business.
Creating your first infographic might seem daunting, but if you walk through the steps and have a creative eye, a simple idea can turn into a great piece of content for your company. Linkmedia 360 has written a helpful guide on how to make an infographic from content to creation, graphics tips and promotion.