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Email tops the list of marketing initiatives for 2010, followed closely by social media.

More businesses plan to test the social media waters in 2010.  In a survey of approximately 2,000 MediaPost subscribers, The Center for Media Research reports that companies will incorporate some form of social media into their marketing mix next year.

Marketers plan to use the following media in 2010:

• Email (56.8%)
• Social networks (56.3%)
• Keyword search (49.7%)
• Radio (42.2%)
• Magazines (42.1%)
• Online display (40.5%)
• Event sponsorship (36.9%)
• Rich media display (35.5%)
• Direct mail (34.7%)
• Regional TV (32.8%)
• Regional newspapers (31.7%)
• Out-of-home (31.2%)
• Email sponsorship (29.5%)
• Online video (26.7%)
• Mobile SMS text (26.1%)
• National TV (18.2%)
• National newspapers (14.8%)

While the level of spend had not been determined, the individuals polled had realistic expectations of including some form of social media in future marketing plans.

What forms of media are included in your marketing strategy for the coming year?

Source:  BizReport

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