Subscribe to Online Marketing

Subscribe to Mobile Marketing

Subscribe to Offline Marketing

Google Pigeon Update

Google “Pigeon” Update POV

Google Pigeon Update

On July 24th, Google released an update to their local search algorithm. They didn’t name the update, but Search Engine Land has dubbed the update “Pigeon”. The update affects local search results, specifically for Google Maps and Google Search. There have been improvements behind-the-scenes on distance and location ranking algorithms. Google is pushing their search and traditional SEO signals together. The update reduces the duplication in organic and local results.

As early as a day after the update, there have been changes detected in the local search results. The local listings have been reduced from a 7 pack (or 7 listings) to a 3 pack, in a majority of the searches. The carousel results do not seem to be affected by the update. Directories such as Yelp and have seen an increase in their rankings on Google. Businesses that are not listed in these directories will have to work even harder with their SEO practices to make sure that they will rank on the first page of results and appear on Google Maps.

Linkmedia 360  is currently monitoring our client’s local listings programs via Google local search. We have seen an increase in our search results for our clients with optimized location pages and local listings. However it is important to continually monitor the changes because Google makes updates to their algorithms.  We have created a POV on the Google Pigeon Update that shares more information about the changes to local listings.

About the Author


Agency Thought Leadership

Digital Marketing Solutions

Linkmedia 360 offers a vast array of integrated digital marketing & media services including search engine optimization (SEO), content marketing, paid advertising, email/marketing automation, conversion rate optimization, data science and web development.

Contact us to learn more about our digital marketing solutions for multi-locations business and occupancy-driven solutions for senior living communities, self-storage facilities and addiction treatment centers.

Leave a comment

Your email address will not be published. Required fields are marked *

Blog Updates by Email

Enter Your E-mail:*
Please enter all required fields
Correct invalid entries