I Just Placed a Search Engine Marketing Campaign. Now What? Webinar Recap
Linkmedia 360 hosted its latest in a series of free informational webinars on Thursday August 25, 2011 entitled “I Just Placed a Search Engine Marketing Campaign. Now What?” Local Search expert, Mike Ostrom, was the presenter for this very informative webinar. Mike gave some valuable “insider” tips on what to do after your campaign goes live. Discussion points included how to prove the value of your campaign to what factors can skew the usage numbers of the placement.
Some key take-aways from the webinar are:
- Carefully monitor leads, especially phone calls!
- Are the leads that you are receiving turning into sales revenue?
- Keep an eye on keywords, search networks, geographies and days/times to track which are delivering the best ROI.
- Clicks are important, but conversions are the most important!
Thanks again to Mike Ostrom for sharing your vast local search knowledge with our webinar attendees! Our September webinar, discussing the “Whats” and “Whys” of Social Media, will be hosted by Renae Dabney, Patti Spirko and Debbie Lamb, 3 members of Linkmedia 360’s own social media team. Keep an eye out on our blog, Facebook and Twitter in the next month for more information and an invitation!