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Linkmedia 360’s “SMASH”ing Roundtable

At the end of June, Linkmedia 360 proudly announced its inclusion as a Premiere Level sponsor for SMASH 2017 in October. For those unfamiliar, SMASH is considered the un-conference by gathering senior living sales and marketing practitioners together to collaborate on innovative strategies to shape the future of senior living. There, savvy teams have the ability to accomplish three main goals:

  1. Differentiate their Communities
  2. Outmaneuver Competition
  3. Network with Peers

Pioneering thought leadership isn’t a new concept to the senior living experts at Linkmedia 360 – as the team recently wrapped a series of webinars, regularly attends conferences like Argentum, and hosts a weekly live-streamed series on Facebook titled, “Fresh Insights from Fresh Faces.”

Linkmedia 360 is proud to continue its role as thought leaders committed to driving analytics based insights and successful strategies for community’s by hosting two separate Round Table sessions on October 3rd from 12:45 – 2:00 PM.

SMASH Your Community’s Goals with Linkmedia 360’s Round Table

Let’s break down the “who,” “what,” and “when” from the upcoming Round Table Sessions at SMASH 2017.

SMASH Round Table – Digital Marketing Maturity Curve

Who: Phil Smith – Director of Solution Consulting at Linkmedia 360

Phil Smith is the face of Business Development and Solutions Consulting at Linkmedia 360. He works tirelessly with community partners to create partnerships that drive successful results in today’s complex market, while also forecasting future opportunities to invest in to create long-lasting ROI tied to KPI’s.

What: Digital Marketing Maturity – Decision Guide for Lead Nurturing

Phil will address the current complexities facing senior living marketers today while also providing a framework for success in the form of the Marketing Maturity Curve. The Marketing Maturity Curve has four levels (Classic, Foundational, Practitioner, and Expert). Phil will help your community understand where it currently falls on the maturity curve. In addition – he’ll also discuss digital strategies to help your community’s visibility, acquire more residents, nurture leads and track performance. Simply put, this isn’t a Roundtable your team can afford to miss.

When: October 3, 2017, 12:45 to 2:00 p.m.

SMASH Round Table – Understanding your Analytics

Who: Kurt Krejny – VP of Marketing at Linkmedia 360

Kurt Krejny is the Vice President of Marketing at Linkmedia 360. He has over 10 years of seasoned leadership in digital marketing and has driven successful strategies for Fortune 500 brands. Currently, he assists the Senior Living team in innovating processes to fuel dynamic growth for client partners in addition to charting the strategic course for the Linkmedia 360 team.

What: Understanding Your Analytics – Measurement & Learning Plan for Senior Living Websites

Kurt will help participants understand what metrics are the most important for a community’s website. He’ll cut through the confusion by sharing measurement and learning plans to ensure your community achieves its goals. These plans are tied to understanding tangible data with check points to track progress as teams continue working toward its occupancy goals. Kurt’s insights and expertise could make the difference between your community achieving its occupancy goals this year. Don’t miss this great opportunity to learn.

When: October 3, 2017, 12:45 to 2:00 p.m.

Ready to SMASH your Community’s Goals?

Want to get a leg-up on your strategy or have questions prior to SMASH? Don’t be a stranger!. Our team will be happy to help. In the meantime, we’ll continue reporting the latest developments before SMASH kicks off in October.

About the Author

PhilSmith

Phil Smith

Business Development Director

As the Director of Business Development, Phil works with organizations to help guide them through the process of investing in digital marketing. He has deep expertise in successfully illustrating opportunities to generate online leads and increase conversion rates for industries including senior living, self-storage, e-commerce and retail banking. Phil collaborates with the Linkmedia 360 client services and strategy team to build custom performance marketing programs for each client partner so they will align today’s goals with tomorrow’s opportunities.

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