Local Online Listings for the Self Storage Industry
In past blog posts, we’ve mentioned that having correct local online listings is critical for your customers finding your business. Having an online listing management program allows a business to have control over what information is getting pushed out to online directories, GPS devices and search engines. It is just as vital for the self storage industry to have the correct local online listings.
Potential customers are looking for a local self storage facility in order to store their belongings or business items. If your facility isn’t showing up correctly online, then these potential clients will go to your competitors down the street. The more detailed and precise your online information is, the better chance your customers will be able to find your facility.
Information bureaus such as Axiom, Localeze and InfoUSA provide the search engines and internet yellow pages with listing information from their files. There are hundreds of other local online directories out there, which can have outdated and wrong information. Even if you aren’t familiar with all the local websites, you should be concerned about whether or not your organization’s listings are accurate across the internet.
The biggest player in the local search listing world is Google. Google has created many ways for businesses to create and manage their local online listings. There are Google+ business pages, Google+ Local Pages and Google Places Pages that can be created for a self storage operation with multiple facilities to a one location facility. Google+ allows and encourages reviews in order to give insight into the customer service of the facility.
Local online listings management is critical for the self storage industry. It corrects the information currently appearing in the organization’s listings and profile, and ensures it will appear accurately on search engine results pages, online directories and GPS devices. This will also help with mobile online listings and search.
To ensure that your listings get placed correctly on the search engines, it is important to have as much information about your company as possible. Content that should be included in your submission of the listings are:
- Include specialized categories and keywords that describe the features of the self storage facility, such as climate or non-climate controlled storage or RV and boat storage will help target specific types of customer’s needs.
- Have the correct name, address, and phone number across all media-online listings, website, and print collateral.
- Upload photos and logos for each self storage facility.
- Add relevant information that may not otherwise appear in online listings, such as services, hours of operation, brand affiliation, contact email, website URL, any 800 numbers, fax number, languages spoken, payment types, etc.
Don’t let out of date or inaccurate data inconvenience or even turn away prospective new customers! Over half of local searches occur in mobile apps and online directories. It’s imperative that self storage operations properly manage their listings so their customers can find them and know about their services. Linkmedia 360 has many options to help your self storage operation appear correctly in search results. Contact us to find out how!