5 Ways to Win in 2019 Senior Living Marketing: Register for our Free Webinar on January 24th!
While 2018 is in the rearview mirror, many of the challenges your community faced carried over into the new year. You most likely still need to surpass sales and occupancy goals, increase event attendance, and deliver on additional goals mandated by your corporate office.
To prepare your senior living marketing team for the year ahead, we’re sharing one of our pieces of market(ing) intelligence featured in our Webinar on January 24th. Your community will learn:
- Tactic 1 of 5 in our Webinar on January 24th: Make Your website the center of your communication strategy
- Additional information about our free Webinar and how you can register
Want to Win in 2019? Make Your Senior Living Community’s Website the Center of Your Communication Strategy
Your website is the ONLY asset that is completely within your community’s control. What do we mean by this?
The copy on your site’s pages play’s a crucial role in educating prospective residents and ACIs. Moreover; your community can use its site to strengthen print and direct mail collateral. This is due to the ability to easily test different messages and copy with your site’s visitors. Once your senior living marketing team determines the messaging your traffic prefers, your community can reuse that copy in brochures and additional marketing collateral.
Depending on the level of care, the sales cycle can take anywhere between six months to two years (or longer). Your website is your 24/7, 356 days-a-year resource that prospective residents can return to at various points in the resident’s move-in journey. Given this lengthy sales cycle, your community can use its site to tweak messaging until it’s customized to your prospective resident’s preferences; which also helps your community achieve its goals. From a marketing standpoint, your website makes it easier for senior living marketing teams to track and attribute successful effort and strategy. A SEO-friendly, UX-focused website will improve the effectiveness of the following initiatives:
- Grand Openings
- Expansions/renovations to an existing community
- Direct Mail campaigns
- Paid advertising
- Retargeting campaigns
- Lead generation
- Event promotion
Your community’s website provides versatile ways to connect and engage with prospects that other communication channels simply cannot touch. This is precisely why it must be the foundation of your communication strategy in 2019 and moving forward.
What else is Addressed in January 24th’s Free Webinar? Register Today to Find Out!
After your community registers for our Webinar on January 24th at 1 PM EST, your team can expect to learn:
- Current Industry Dynamics and Trends
- Overcoming the greatest shared challenges in senior living
- 5 tactics to incorporate in your 2019 marketing plan to win the year and surpass your goals
Until the Webinar, please contact us with any additional questions your senior living marketing team needs additional clarity and context. We’re looking forward to sharing our winning tactics with you on January 24th!