Recap of “The Importance of Online Listing Management and Business Profiles” webinar
Linkmedia 360 hosted its latest free informational webinar on Tuesday, April 5, 2011 entitled “The Importance of Online Listing Management and Business Profiles”. Linkmedia 360’s very own Managing Partner, Dave Wolf, was the presenter for this very enlightening presentation. Dave explained everything from where free online listings and business profiles come from to how what you assume are corrected listings are overridden by the online directories or search engines.
Some key take-aways from the webinar are:
- The most common errors found in online local listings are missing locations and wrong location phone numbers.
- With the increased usage of mobile devices, correct online listings are crucial as consumers predominantly search locally via their mobile phones.
- Correct online content is crucial to ensure that a consumer can locate and contact a business when they are ready to purchase.
- From a business perspective, correct online content informs consumers of business hours, services offered and brands sold, but most importantly, correct online listings give a favorable impression of your business.
Thanks again to Dave Wolf for a very illuminating presentation! Join us on May 19th for our next webinar about 10 key steps in setting up a Search Engine Marketing campaign presented by Mike Ostrom. Keep an eye out for an invitation!