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Senior Living Series: 5 Senior Living Marketing Ideas for 2018 Part 1 of 6

2017 was a year that saw many changes in Senior Living. Now that it’s officially in the rearview: What has your community learned? Was your community satisfied with its performance in the fast-paced, competitive senior living space?

Here’s 4 noteworthy highlights our team observed in Senior Living from 2017:

  • The Rise of the ‘Digitally Savvy Senior’
  • Shifts in Living Preferences drive the need for differentiation between: Assisted Living, Memory Care, Independent Living, Home Healthcare, CCRC’s, Skilled Nursing Facilities
  • Declining occupancy levels coupled with intense competition lead the way for greater investments in technology and innovation
  • Senior Living Communities are reallocating marketing budgets from traditional marketing channels to digital marketing while also tying ROI between online and offline channels

These highlights are a combination of insights pulled from meetings, conferences attended, and candid conversations throughout 2017. But to gain a true understanding of the challenges impacting resident acquisition and overall success in Senior Living, our team went a level deeper.

We surveyed over 200 Senior Living Communities and spoke with practitioners to gain insight into what’s really moving the industry, and where opportunities for growth lie in 2018. We’ve provided a clickable cover of the 2018 Senior Living Marketing Guide below for download, where we share our findings in full.

To set the stage, we created a series with 5 impactful senior living marketing ideas for communities to implement into their resident acquisition strategies in 2018. Coupled with the insights provided within the Leadership guide, our recommended ideas will ensure that your community is up to date in accordance with the industry and is poised to make 2018 the best year for occupancy yet.

Series Takeaways:

  • Provide 5 Senior Living Marketing Ideas Your Community can implement to improve occupancy and resident acquisition in 2018
  • Promote a holistic mindset for Senior Living practitioners in 2018 to close the loop between traditional and digital (offline and online) strategies

5 Senior Living Marketing Ideas Covered in the Series

In this series, you’ll learn 5 senior living marketing ideas your community can implement in 2018 to proactively impact resident acquisition and achieve the goals that matter most to your community. We’ll discuss:

Fill that Funnel: Make 2018 the Year of Resident Acquisition

Do the highlights we addressed align with what you’ve experienced in 2017?

Click the cover above and download your copy of the 2018 Senior Living Marketing Guide. On top of additional context provided around the ideas posed in this series, your community will learn:

  • An extensive review of the current state of occupancy
  • An analysis of marketing budgets and allocations in 2018
  • We reveal the most common challenges facing senior living sales and marketing leaders in 2018
  • We share five actionable recommendations your team can implement to tackle these shared challenges while setting your community up for a winning 2018

We want 2018 to be a year your community surpasses even lofty goals. We’re here to support your efforts. Call our team, and we can set up a discussion to provide additional context where your team needs it. Here’s to turning ideas into action, and action into measurable resident acquisition!

About the Author

AgencyThoughtLeadership

Agency Thought Leadership

Digital Marketing Solutions

Linkmedia 360 offers a vast array of integrated digital marketing & media services including search engine optimization (SEO), content marketing, paid advertising, email/marketing automation, conversion rate optimization, data science and web development.

Contact us to learn more about our digital marketing solutions for multi-locations business and occupancy-driven solutions for senior living communities, self-storage facilities and addiction treatment centers.

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