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Should My Senior Living Community Pay-to-Play on Google?

What is Pay Per Click Advertising?

If you’re struggling with occupancy, and you need a quick dose of leads, one proven method is to run pay-per-click advertising on Google. It’s a great way to complement existing campaigns or get started on a new one.

Please watch Episode 5 of Fresh Insights from Fresh Faces today as we discuss the following topics:

What is pay-per-click (PPC) advertising?
What is the Google AdWords tool?
How to establish a budget and develop a high-impact campaign?
How to get started with a keyword strategy?
The importance of good landing pages.

If you have any questions on getting started with PPC or on today’s episode, please email Phil at

Please join us for Episode 6 next week as we learn how to optimize our Local Listings. For a full episode index, please visit our show page Fresh Insights from Fresh Faces.

About the Author


Phil Smith

Business Development Director

As the Director of Business Development, Phil works with organizations to help guide them through the process of investing in digital marketing. He has deep expertise in successfully illustrating opportunities to generate online leads and increase conversion rates for industries including senior living, self-storage, e-commerce and retail banking. Phil collaborates with the Linkmedia 360 client services and strategy team to build custom performance marketing programs for each client partner so they will align today’s goals with tomorrow’s opportunities.

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