Blogging and Social Media Marketing
Fresh, relevant and engaging content strengthens brand awareness and is integral to SEO results. Great content attracts visitors, converts leads, and plays a strong role in retention. Once content is optimized and published, social media can amplify your message to grow your audience online.
Creating Trust Through Content
Your brand provides answers via visible, engaging blog and social content.
Your audience, those who are looking for answers and information on the web, see your blogs and social posts – these content bites help to establish trust and brand recognition.
Not only do social media channels such as Twitter, Facebook, LinkedIn and Instagram allow you to provide bite-sized pieces of a larger content item, but it also works to expand your brand’s reach exponentially through likes, shares, comments and follows.
Integrated Blog and Social Strategy
Blog posts can attract quality website visitors that move into your sales funnel. We carefully measure blog interactions to see how visitors are engaging with your messaging and how they arrive through search engine rankings.
Our measurement and learning plan for both blog and social media posts includes insights on the effectiveness of content for target audience persona. We mine for new engagement opportunities from site and social data.
Frequency in blog and social posting allows your great content to travel faster and further across the web. Our writers remain agile to do more of what is working to engage visitors and get them closer to a conversion.
Working with Linkmedia 360: What You Get
Our team of strategists utilize a leading content marketing platform to plan posts and publish with a clear purpose. Blog and social post topics align with audience personas and buying stages to drive flow back to conversion-friendly landing pages. Because we thoroughly optimize all posts for topics and keywords, we expect highly relevant traffic to come to from search engines. Even if your team is writing additional blog posts, we’ll gladly optimize them to perform to the best of their ability. Linkmedia 360 provides our content recommendations far in advance so your team has plenty of time to review posts before they are published live on your site or on social media.
To learn more or if you’re ready to get started, simply contact us.