Relationship Building

Relationships Build Authority for Your Site to Rank

Relationship building through a variety of different tactics is an important factor for your brand to maintain a strong digital presence. The manner in which it is carried out by your digital partner can impact your reputation online. There’s no controlling what someone says about your brand online via reviews, but there are ways to proactively maintain positive results in search engines and other directories. Smart inbound link acquisition (with strong content) is still an important factor in how your site ranks within maps and organic listings.

How Relationship Building Works

Strategic link building focuses on quality over quantity. Engaging content and a clear value exchange for link placement increases the rate of success.

Garnishing reviews online can be achieved by capturing people at the right time and in the right place. Positive reviews can be a key conversion asset.

Social profiles and post content can be strategically optimized with keywords to support link authority building and online reputation efforts.

Your efforts in public relations and events can be optimized to support how your website ranks in search engines or pushes down negative search results.

Negative search results attached to your brand can be damaging. Strategic efforts can push down negative results with positive brand content.

Integrated Link Building Strategy


Our thorough backlink and brand search reputation analysis give us a view of opportunities to further optimize or pursue. We evaluate opportunities by domain authority and relevance, and how it will support our SEO efforts.


Link and content placement opportunities are shared with clients for approval prior to conducting outreach. Even after securing placement we share our insights on the value of each inbound link to support our strategic goals.


Our dedicated team pursues links on your behalf to keep results going forward. We operate in an efficient manner so your team can respond to reviews or create new partnership opportunities through public relations.

What Our Client Partners Get


Whether your brand requires online review monitoring/management or needs to improve its inbound link portfolio to strengthen SEO results, our strategists works with stakeholders to identify opportunity and mitigate risks that are associated with reviews listed in search engines.

Clients that engage with Linkmedia 360 in relationship building efforts are provided with a complete backlink analysis, vertical directory strategy and review monitoring dashboard.

Each month our team reports on relationship building activities and how they correlate with other elements of your digital marketing program to drive results.