Search Experience (SEO & PPC)

The Art & Science of Being Found in Search Engines

Search experience is the backbone of a strong digital presence. All content assets can be optimized to be discovered in search and social channels for people looking to solve a problem. Using a combination of organic SEO results, local listings and pay-per-click (PPC) ads, our search experience solution propels clients to the top of search results pages. The end result is more qualified site traffic that drives an increase in conversions and a favorable return on investment for your marketing budget. #OptimizeEverything

How an Optimized Search Experience Works

A strong technical foundation ensures your site functions properly and there are no friction points for the end user. We optimize all technical elements so search engines like Google can efficiently crawl and index your website content.

High quality content is optimized and created with considerations for commonly searched keywords found in listings and ads. We evaluate and enhance your website landing pages to increase the chances of a conversion.

Diversified off-site relationship building to obtain quality links creates domain and page authority, which influences keyword rankings and can help obtain traffic from additional digital channels.

Integrated SEO & PPC Strategy

Analytics

We track the full search experience: from listing click to the end user action. Our focused keyword and content strategy allows your site to rank in better positions and capture more volume to increase the chance of conversion.

Insights

Analysis is conducted to map keywords with your business priorities as it relates to location, audience segments and products/services. Our insights illustrate how we are moving site visitors throughout various decision stages.

Action

The insights we provide will determine our course of action each quarter. Search optimization activities are prioritized by impact and level of effort to accelerate results so your are in prime ranking position for peak season.

What Our Client Partners Get

Results

Your dedicated Linkmedia 360 team delivers results in the form of search engine rankings, traffic and measurable conversions. This is achieved by optimizing existing landing page content and crafting new content that targets commonly searched keywords.

While content is critical to achieve results, we also conduct ongoing technical optimization updates and obtain quality inbound links to increase your site authority to rank for non-branded keywords over your competitors.

We prove results through a customized monthly report that is fully transparent and features actionable insights for ongoing keyword ranking and conversion improvement.

FAQs

Is SEO an outdated tactic, and should we just focus on paid advertising?
We believe search engine optimization still has a long shelf life, SEO is simply taking on different forms as the search engine landscape evolves. We've implemented content and SEO to help transform lead generation for clients - which proves to be a very sustainable and cost-efficient channel. SEO and PPC tactics don't live in silos - we work across the listing types to dominate your presence and drive quality website traffic.
What is your agency PPC management fee?
Fees vary by client/industry based on available budget and unique needs for landing page creation, conversion rate optimization and reporting dashboards. Contact us to learn more about customized PPC management program options.