Website Development

Built to Rank. Designed to Convert. Marketing Enabled.

Our custom websites are designed and developed to be intuitive, functional and marketing enabled. This essential digital property will inform, assist, engage and convert your target audience once discovered in search engines and other digital channels.

Tired of mediocre performance of your current templated site? We’ll fix that!
Looking to own a customized website without the high costs to make small tweaks? We have the solution!
Need to switch gears for a mobile heavy audience? We think mobile-first!
Looking to integrate with a CRM? Not a problem!

How UX/Design, Development & Integration Works

Research

  • Industry Trends
  • Competitors
  • Target Personas
  • Buying Stages
1

Discovery

  • Location Overview
  • Location Amenities
  • Business Goals
  • Marketing Goals
2

Wireframes

  • Website Layout
  • Desktop & Mobile
  • Taxonomy & Navigation
  • Functionality
3

Design

  • Visual Style Guide
  • Colors, Fonts, Imagery
  • Brand Guidelines
  • Design Mockups
4

Development

  • Responsive Layout
  • Page Templates
  • Lead Captures Forms
  • Quality Assurance
5

Launch Support

  • Content Creation
  • Analytics Integration
  • Technical SEO
  • Keyword Tracking
6

 

Integrated Site Development Strategy

Analytics

Before any site re-design, we thoroughly review historical analytics to leverage what has worked, uncover experience gaps, and discover new marketing opportunities to allow your pages to rank and capture users.

Insights

Analysis findings are shared with all client stakeholders to align our recommendations to goals that have bottom line business impact. Decisions are fueled by data as well as our experience working with other industry sites.

Action

A detailed project plan keeps all team members account-able to deliver a high-quality end product on time. We strive to make approvals easy for clients so we can launch at our agreed upon timeframe.

What Our Client Partners Get

Results

You’ll be provided a digital marketing-enabled website that is optimized for search engines and tailored to meet visitor expectations.

A dedicated client services manager guides agile design, development, optimization and content creation tasks with ongoing testing and quality assurance to produce an optimal user experience.

Additionally, our client partners fully own their sites and assets, making it easy to make future updates and enhancements, whether it is internally or with external marketing partners. We deploy sites that all stakeholders can be proud of knowing it will support key business objectives.

FAQs

What Senior Living CRMs do have experience working with?
We are an integration friendly and CRM-agnostic agency. If your CRM has an open API - we will work to directly integrate it with your website, email automation and reporting dashboard. Senior Living CRMs we commonly work with include Enquire, Sherpa, MatrixCare, Continuum and Salesforce.
What Self-Storage Inventory Management Systems (IMS) do have experience working with?
We have integrated client websites and reporting with all of the leading IMS/PMS solutions for self-storage. We commonly work with Sitelink, StorEDGE, ESSM, Domico, Yardi and Storage Commander to name a few.
If I choose Linkmedia 360 to design & develop my website, do I get to own the design and page content?
Yes. Design, content and functionality developed by Linkmedia 360 on your behalf (outside of our proprietary scripts and API connectors) are yours to keep.