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The Voice Activated Revolution in Self-Storage will not be Televised

Siri was introduced in 2011 on the iPhone 4S, ushering in the era of voice activated search. Sales of “voice assistants” (smart speakers like Google Home or Alexa) have increased 103% in Q4 of 2017 versus 2016. What was once scoffed by some as gimmicky, is fundamentally changing the game.

By 2020, nearly 50% of all search queries will be performed by voice activated devices. Rarely has “the next big thing” been so apparent. This isn’t a risky blockchain investment or time share. Voice activated search isn’t a fad to be dismissed. It’s the future, and the future is now.

How can your self-storage facility strategically use voice activated devices to earn today and tomorrow’s tenants?

For savvy self-storage marketers, it means incorporating voice search into your occupancy strategy now to pick up the low-hanging fruit before the rest of the industry catches up.

Within this post, you’ll learn:

  • What Voice Activated Search is
  • Two ways your self-storage marketing team can utilize voice search to capture today’s tenants
  • Where to find Linkmedia 360’s Self-Storage team during SSA Orlando 2018 to help your team optimize voice activated search strategy

What’s Voice Search and why is it important?

If you were one of the 103 million people watching Super Bowl LII, you’ve probably watched Amazon’s star-studded “Alexa Loses Her Voice” commercial. If that was your introduction to voice activated search, we’ll catch you up.

Voice Search is speech recognition technology that enables a user the ability to speak their search query aloud instead of typing it manually. In the few short years since voice activated search has been available to consumer markets, it’s grown in sophistication and accuracy. There are a variety of applications people use voice activated search for, but the most common actions are:

  • Conducting research
  • Purchasing products
  • Listening to music
  • Checking weather forecasts
  • Asking fun questions

So, the intent behind voice activated search is practical, business-related, and action-oriented. In the spirit of taking action, we’ve provided two tactics self-storage marketers can take to capture the interest of today’s tenants.

Tactic #1: Target Millennials First

Millennials are the earliest adopters to voice activated technology, and their influence can’t be understated in this area. For self-storage marketers, millennials will be your low hanging fruit, especially in areas that have dense populations of younger people.

That’s not to say Gen X’ers and baby boomers should be an afterthought. Consider them to be secondary and tertiary customers compared to millennial smart device owners, given their lower adoption rates. Self-storage marketers thinking long term should begin to set their sights on Gen Z and Gen Alpha. They aren’t your customer today, but they will be in the future, and they will be using voice activated searches and smart devices to inquire about storage facilities when the need arises.

ProTip: Self-storage facilities located in urban metro markets and near college campuses should immediately capitalize on the opportunity to better optimize keywords to target millennial customers.

Tactic #2: Use Keywords with local intent

Since most self-storage customers live nearby the facility they’re storing belongings, an emphasis must be placed on maximizing local intent. Here are several examples of self-storage voice activated queries aggregated through Google AdWords, with proprietary data omitted.

“Ok Google, what is the phone number to [storage facility name] in [regional modifier] [state modifier]?”

“[Storage facility name] google”

“Ok Google, give me the names of storage facilities near me”

“Okay Google I need the phone number for a climate-controlled storage facility close to my address”

As you can surmise, these real examples of voice activated search queries show purchase intent, and on top of that, have a local focus. This will impact local SEO strategies for self-storage marketers on a fundamental level, as adoption rates continue to rise. Expect to track shifts in the keywords people are using with voice activated search.

According to data from NPR and Edison Research, 65% of smart speaker owners claim they wouldn’t go back to life before voice activated search. The future is looking like a vocal one for self-storage marketers.

The Linkmedia 360 self-storage team will discuss the future of self-storage marketing and the role voice activated search will play at SSA Orlando 2018.

Alexa, Where can I find the Linkmedia 360 team at SSA Orlando 2018?

A month from today, the Linkmedia 360 Self-Storage team will be at SSA’s Spring conference in Orlando, FL. You can find us at booth 126, where we’ll be demonstrating the immediate impact of voice activated search. In addition, we’ll be giving away a Google Home Mini as a prize for a lucky attendee at SSA Orlando 2018.

The team will discuss self-storage marketing best practices concerning voice activated search, and how facilities can create quick wins for their facility with Google Quick Answers box rankings. We’re currently surveying self-storage practitioners to uncover additional opportunities with voice activated search. Stay tuned, and we’ll continue to provide updates when our report is published.

SSA Orlando 2018 runs from March 14-16th, so don’t miss the opportunity to engage with our seasoned team of self-storage marketing experts.

Please Speak Up: What’s next for Voice Activated Search Self-Storage?

A future where mobile-first marketing becomes voice search first is almost a forgone inevitability. If your self-storage facility wants to optimize for tomorrow while maximizing today’s opportunities, incorporate voice search into your SEO and marketing efforts. And if you’re unable to attend SSA Orlando 2018 and still want to speak with our team, don’t hesitate to contact us. We’ll do our best to help your team achieve its goals.

A future where mobile-first marketing becomes voice search first is almost a forgone inevitability. If your self-storage facility wants to optimize for tomorrow while maximizing today’s opportunities, incorporate voice search into your SEO and marketing efforts. And if you’re unable to attend SSA Orlando 2018 and still want to speak with our team, don’t hesitate to contact us. We’ll do our best to help your team achieve its goals.

About the Author

AgencyThoughtLeadership

Agency Thought Leadership

Digital Marketing Solutions

Linkmedia 360 offers a vast array of integrated digital marketing & media services including search engine optimization (SEO), content marketing, paid advertising, email/marketing automation, conversion rate optimization, data science and web development.

Contact us to learn more about our digital marketing solutions for multi-locations business and occupancy-driven solutions for senior living communities, self-storage facilities and addiction treatment centers.

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