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Where is Our Senior Living Community on Google?

Understanding the Anatomy of Google’s Search Engine Results Page

How many times have you been asked by a well meaning Board Member or Executive Director this important question, “where are we on Google? Why do we not show up?”

Sound familiar? I’m sure it does and we’re here to help you satisfy your most curious and analytical colleague.

Before we jump into the detailed technical explanation you know so well, it’s probably best to take a step back and review the anatomy of a Search Engine Results Page (SERP) on Google.

Please watch Episode 4 of Fresh Insights from Fresh Faces today. We’re going to help you explain the anatomy of the Google Search Engine Results page to your boss.

The 3-Part SERP

There are 3 sections on the Google SERP

  1. Paid Media – where you bid (pay) for placement by the click
  2. Local Listings or Map Pack – you must update your Name, Address, Phone Number and Website on listings and directories
  3. Organic Search Results – the classic section of the SERP where numerous factors considered to determine your ability to answer the question at hand

To guide the discussion today, Phil created an amazing one-sheet guide as we work through the anatomy of a SERP. If you want to see it, please email Phil at PSmith@Linkmedia360.com and he’ll send you a copy.

Please join us for Episode 5 next week as we learn about bidding strategies for Google’s Paid Media listings.

For a full episode index, please visit our show page Fresh Insights from Fresh Faces.

About FIFF

Fresh Insights from Fresh Faces is a weekly live video show brought to you by Linkmedia 360. The program is focused on resident acquisition strategies for the sales and marketing leaders at Senior Living Communities. This show is a production of Madison, Michigan and Market.

About the Author

PhilSmith

Phil Smith

Business Development Director

As the Director of Business Development, Phil works with organizations to help guide them through the process of investing in digital marketing. He has deep expertise in successfully illustrating opportunities to generate online leads and increase conversion rates for industries including senior living, self-storage, e-commerce and retail banking. Phil collaborates with the Linkmedia 360 client services and strategy team to build custom performance marketing programs for each client partner so they will align today’s goals with tomorrow’s opportunities.

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