Yellow Pages Association Rebrands…Say What?
One thing is for sure in life, things change! The Yellow Pages Association recently rebrands after establishing itself back in 1975. (What a flash back. I was still in High School.) Having originally been geared to serve publishers and vendors, its members now include those that offer digital ads, social networking and mobile services. You can check out the article here.
No doubt this change will position the Association to adapt as the industry evolves.